Comparison of two Double Page Spreads from the listings magazine Sky.

The second double page spread is from the Sky Movies Magazine. The double page spread is looking at a new film that is going to be shown on Sky Movies. The new movie is called Dr Seuss’ Horton Hears A Who! The purpose of this article is allow people to know who have Sky, that this film can now be seen on Sky Movies Comedy and Sky Movies HD. The main audience this film is for, is children. But it seems that all ages can enjoy the film.

The film Dr Seuss’ Horton Hears a Who is an animated adaptation of the very popular and comical children’s book. The film is about an elephant called “Horton” (voiced by Jim Carrey) who discovers the very small world of Whoville, that is run by the chirpy Mayor of Whoville (voiced by Steve Carell) on a speck of dust.

Denotation

This Double Page Spread denotates an image representing the film, Dr. Seuss’ Horton Hears A Who! Under the image is the headline “HD moment to remember”. Under the double page spread is a sub headline which reads “Dr Seuss Horton Hears A Who!” There is a smaller text style that reads “Showing from Sunday 14^th March at 6:30pm on Sky Movies Comedy/ HD. There is more text that goes into that the film is about, then going across bottom of the page is the numbers 1-4. On the far right hand side is a Black box that talks about the movie company “MGM” going into HD.

The image for Dr Seuss is very bright, and happy compared to the image of House. This could be because this article is aimed at a younger audience, rather then an older audience. The House article has a lot of information crammed into one article, where as the Dr Seuss Article does not have as much information crammed in, this is because the article is aimed at a younger audience, and only the important points need to be pointed out.

Connotation

The image is representing the animated the film, the image shows the “Mayors’ Hall of Fame”. The Mayor’s Hall of Fame is very impressive as it stretches into the distance, this involves the reader as um makes them feel like they are part of this world. The Mayors Hall of Fame is a bright blue, the natural lighting flowing in through the windows this connotates a perfect world. Along the hallway are flowers in vases, all blooming and yellow this connotates happiness. The Mayor’s Hall of Fame is a bright blue, with portraits of the old mayors of Whoville, all smiling connotating that this is a happy place. The biggest object in this image is the current Mayor of Whoville. He is also animated. The character has a whacky hairstyle, with a quiff on top, and hair coming out the side of his head. His eyes are wide and blue and he has a huge smile on his face. The character is holding his arms out connotating he is a friendly character who is welcoming the reader to his world. The character is wearing a Blue top with a flared collar; it resembles something that the queen would wear. He is wearing a gold badge. The character is standing up straight which connotates he is a powerful figure in this world. The portraits of old mayors is Intertextual referencing famous piece of art, for example behind the Mayor’s head is a portrait of the Mona Lisa, but this is in the style of Dr Seuss.

The Dr Seuss image has happy connotations, whereas, the House image had connotations of loneliness. The world of Dr Seuss has connotations of a happy world because it is for a younger audience, who don’t need to know about the real world just yet. The image of House is aimed at an adult audience, and the image needed to represent the real world.

Language

The language of this double page spread is again, the image, the headline, the sub headline and other text.

The Image

The image representing the film , has stuck to the same sort of drawings and designs as the popular children’s books. The image is very appealing to younger children, as there is a nig friendly mayor smiling up out of the page. The image has so many components to look at, from the portraits on the wall, to the flowers going along the hall. The audience’s eye is grabbed by this captivating image. The image used for Dr Seuss looks far more appealing then the House image. The image of the caravan being broken down in the middle of the desert connotates loneliness and depression, and isnot that appealing, whereas, the image from the Dr Seuss article is bright and eye catching and Is far more appealing to the audience. The image is so unusual it makes the audience yearn for more, this leads to them wanting to see the film.

The Headline

The headline is in an eye catching purple that stands out from the white background. The headline reads “HD moment to remember”. This headline would make the audience question why this is going to be a moment to remember. It’s the biggest font on the page and immediately grabs the audience’s eye.

The sub headline

The sub headline is just the name of the film. “Dr Seuss’ Horton Hears A Who!” This gives the film rating allowing the audience to know it is suitable for all ages. The sub headline is in a Bold Black Font style so it stands out.

Other Text

The text underneath that reads ”Showing from Sunday 14^th March at 6:30pm on Sky Movies Comedy/HD” this tells the audience when it is on. This text is in a larger font but is smaller then the headline and the sub headline. The other text on the page is in a smaller bolder font text style.

The text on the left hand side numbered 1- 4 is text informing the audience to what the arrows are pointing out, and explain everything the audience need to know.

Institution

The film Dr Seuss’ Horton Hears A Who! , is a 2008 Computer Generated Imagery Film which is based on the books by Dr Seuss. The film is made by Blue Sky Studios, and is the third Dr Seuss based film, following How the Grinch stole Christmas and The Cat in the Hat, however it is the first Dr Seuss film which is fully animated. The film was produced by Bob Gordon and Bruce Anderson.

Blue Sky Studios is owned by Fox Filmed Entertainment, which is a subsidiary of News Corporation. Blue Sky Studios was founded 10 years ago, and it had a mission to be a superior photo-realistic, high resolution, computer generated characters for feature films, TV and entertainment industries. Some of the feature films they have had a hand in creating is Ice Age.

Ideology

The idea behind the film is that on 15^th May in a Jungle called Nool, an elephant called Horton, the jungle‘s nature teacher, takes a quick cool dip in the pool. When he is in the water, a speck of dust floats past in the air, and then he hears a microscopic yelp coming from the speck of dust. Horton the elephant believes he heard a family of tiny creatures living on that speck of dust, the elephant places it on top of a pink fizzy clover that he holds on his trunk. He now has the challenge of finding this tiny city a new home. The idea behind the magazine si to tell the audience about what this film is about and when it is going to be on.

Audience

The main audience this filmed at is children. The storyline is aimed at children, using characters that children can enjoy.

Representation

Dr Seuss' Horton Hears A Who Article is aimed at children. There is not too information. But some of the big words used does make it hard for children to understand, however, the article could be representing parents who want to know what is suitable for their children to watch.

Reference:

http://en.wikipedia.org/wiki/Horton_Hears_a_Who!_(film)

http://www.blueskystudios.com/content/company.php