The Sun Advertisement and The Daily Star Advertisement

Comparison of two advertisements for two TV Channels, ITV and Sky Sports.

The second advertisement I am going to look at is an advertisement from the tabloid newspaper The Sun. This advertisement is for the TV Channel Sky SportsHD. The original image was in colour, but when I scanned it onto the computer it turned in Black and White.

Denotation

The original image was in colour. The next was in white. The man on the left is called Carlo Ancelotti, he is the football manager of Chelsea. He is wearing a Black coat and black gloves and he has grey hair. The man on the right is the football manager of Manchester City, he is called Roberto Mancini. He is wearing a Blue and White scarf, a Black coat with a white piece of paper in his pocket, and he has grey hair.

Carlo Ancelotti has his hands around his mouth as if he is shouting. Roberto Mancini is pointing at something. In the middle of the two men is the name of the sky. Above "sky" is the text "OLD RIVALS. NEW CLUBS." Below "sky" is the text "TODAY: CHELSEA v MAN CITY FROM 12PM" and "PLUS STOKE CITY v Arsenal from 5:15pm. In the top left hand corner is the name of the sponsor of the league "Barclays Premier League". In the bottom left hand corner is the website address skysports.com. In the bottom of the right-hand corner is the logo of the channel "Sky SportsHD".

Connotation

The Managers

The advertisement is a lot smaller then the advertisement for Ant and Dec.The image, unlike Ant & Dec lacks amusement, it is a very dull advert compared to Ant and Dec. This advertisement for Sky Sports has been edited. The two men have obviously been in different photos, and have been pasted onto this advertisement. Carlo Ancelotti is shouting, whilst Roberto Mancini is pointing, this connotates how competitive the teams are. Roberto Mancini is wearing a blue and white scarf which connotates the Manchester City Football team. Both managers are wearing Black outfits which connotates authority.

The Background

The background is of blurred fans which connotates the football fans. The background allows the other aspects of the advertisement to stand out.

The Text

The text is boring compared to the text on the Ant and Dec advertisement. The network "sky" is in the biggest text to connotate they have the authority to show the sports.The text at the top "OLD RIVALS. NEW CLUBS." is short this connotates that this channel has an impact on sports. The text "TODAY:CHELSEA v MAN CITY FROM 12PM" is in a bold white style this connotates that it is a match to watch out for. Underneath this text in a smaller font style is "PLUS STOKE CITY v ARSENAL FROM 5:15PM" this connotates this is another match to watch out for, but it is not the main match to watch.

The logo and website address

In the bottom right-hand corner is the actual TV channel it is being shown on which is "Sky SportsHD" . In the bottom left hand corner is the website address skysports.com. This is to connotate that this is the channel to watch and this is the website to look at.

After looking at both advertisements I realised that the advertisement for "Push the Button" was more entertaining then the "sky sports advertisement" because, itv1 is an entertaining channel, whereas sky sports is an actual sports channel and does not entertain. I felt that the sky advertisement was put together, and not much effort had been put into the advertisement. The Ant and Dec advertisement had a lot of effort put into it. The advertisement for sky is a lot more serious and official then the itv advert which is entertaining and laid back. I preferred overall the Ant and Dec advert.