The Sun Advertisement and The Daily Star Advertisement

Comparison of two advertisements for two TV channels, ITV 1 and Sky Sports.

The first advertisement I am going to look at is an advertisement from the tabloid newspaper the Daily Star. This advertisement is about the new TV Show on ITV 1, the new TV Show it is advertising is called "Push the Button". The image I am using, I scanned out of the newspaper. The original advertisement is in colour, unfortunately the advertisement ended up Black and White once scanned onto the computer.

Denotation

The original image was in colour. The background on the original copy is Red. Ant and Dec are both wearing a Black suit and Ties and a White Shirt. The text is in Yellow, with the ITV 1 Logo in the usual Yellow and White. The ITV website address is in white. There is a Maltesers Logo in the top hand right corner which was cropped.

The denotation of the image is of Dec pressing Ant's head down, into his suit. Coming out of Ant's head is some text that reads "PUSH THE BUTTON. ANT & DEC'S NEW GAME SHOW. STARTS TONIGHT AT 7:45PM". Below the text is the logo for the TV Channel ITV1, and in a smaller white text is the website address: itv.com/push. In the top right-hand corner is the sponsors of the show "Maltesers."

Connotation

Ant and Dec

Dec is pushing Ant's head into his suit, this is connotating the name of the show "Push the Button", Ant is the button and Dec is pushing that button. Ant and Dec are both wearing Black and White suits connotates authority and smartness. They have the authority over all the others on the show, because they are the hosts. Dec has his tongue pulled out and is looking straight ahead at the camera, which connotates he is cheeky. Ant is looking up at Dec that connotates he is inferior compared to Dec. It could be said that it is play on their heights because Ant is taller then Dec. The way Ant has his eyes darting towards Dec, and looking up at the same time connotates he is annoyed at Dec for using his head as if he is a button.

The Text

The first like of text "PUSH THE BUTTON" curves towards the top page. This is in the largest font size, and is in a bold chunky font style. It is the largest text on the page because it connotates this is the name of the show and needs to be seen. The next line of text is "ANT & DEC'S NEW GAME SHOW". Again this line of the text curves upwards towards the top of the page.The font on this page is again in a chunky yellow bold font style. However, the text increases in size on this line. The sort of show it is which is a game show is in the largest size on that line. The next line of text that reads "STARTS TONIGHT AT 7.45PM" this curves upwards then across the page. The text is again in a chunky bold yellow font. The reason why the text curves is so it connotates what noise the button makes. Below all this text is the ITV1 logo and the address of the website, this allows people to know what channel it is on, and what website to go on to find out more about the website.

The Background colour

The background colour is in two shades of red a lighter red and a darker red. As the show is sponsored by Maltesers the background colour is red which connotates the Maltesers brand. The way two shades of red is positioned connotates sound waves. The sound waves are again coming from the button. All the text is in Yellow so it stands out from the red background . The Maltesers logo is in the top right hand corner because they are the company, that sponsor the show. It is quite small, but the audience will notice it.

I think this advertisement is very amusing. The whole advertisement connotates comedy and amusement. It is an advertisement which will put a smile on the viewers face. Ant & Dec as the presenters, will definitely amuse the audience. The way they have posed on the page will definately make the audience laugh. When I looked at the advertisement a smile was immediately brought to my face.