Sunday, 28 February 2010
The Sun Advertisement and The Daily Star Advertisement
The Sun Advertisement and The Daily Star Advertisement
Final version of Website and Evaluation
http://www.kevinpenny.com/ruth/website/Index.html
The main media text I had to develop was a website for a brand new TV Channel, TV4U. The website had to include at least three hyperlinked pages, and I had to use original images, audio and video.
I designed my website using the software Adobe Dreamweaver CS3 and CS4. This software allows people to develop their own website using codes and a range of tools to develop the website.
Housestyle
It will be seen that throughout the website I have used a housestyle. A house style is where something stays the same on the website. The housestyle of my website is the layout. On my website each page at the top has a Logo, a banner that reads “the channel 4 U, and the menu bar below the logo and the banner. This is to keep some kind of consistency going throughout the website. Also it allows people to know how they can navigate through the website, because the menu bar is always at the top of page. The background also remains the same throughout the website this also counts as part of the house style.
The Logo
The logo I designed on the software Adobe Fireworks. I used the ellipse tool to draw a circle. I then chose a Black fill effect background from the assets library. I used the text box tool to draw a text box. The text “TV4U” is in the font style of Base 05 and is bold. The reason I chose the logo was because the dark colour connotate night, this is when TV4U starts. I asked young people what they thought of the logo and they said although the logo was dark, it represented their emotions, how the white font connotates their happiness and the dark colours connotate their unhappiness. A young person I asked about the logo said it connotates the rollercoaster of emotions a teenager feels the dark colours represent anger and the white font represents calmness. After looking at existing websites, the logo of the TV Channel or the website is always the link back to the homepage, people seem to recognise this. So to keep the similar convention going, I made my logo the link back to the homepage.
The Banner
The Banner I again designed on the software Adobe Fireworks. I designed a banner because after looking at existing TV Websites, I realised that many websites have banners. I designed a banner that would stick to the colour scheme. The banner is in dark colours to represent the teenagers. The banner ahs a slogan on of the TV Channel. The slogan is “the Channel 4 U” this is to allow people to develop the recognition for TV4U.
Menu Bar
To design the menu bar I used the table tool. I split the table into three columns, and one row. The links of the website went in the menu bar. Each link, Programmes on TV4U, TV4U Schedule and Pick of the Week, is in a Purple underlined font. This is the typical convention of website. The links are always underlined, this is how the users know that these are links. The links allow people to navigate around the website quickly and easily. I did not want to make my links in the menu bar too complicated because I wanted the audience to recognise the links easily. I kept the menu bar at the top of every page so people knew where to go to navigate off the page.
Background Colour
I had to decide upon a background colour that would represent my young audience. I originally went for Black, but then I realised black connotates black and white movies and my website is full of contemporary colours, so I opted for a colour that was going to connotate youth. I went on the internet to look at the different meanings of colours. After reading about the different colours on Youth, light blue caught my eye. After looking on the internet the main connotations of Blue is youth, truth and peace all the values of young people. The main shade of blue called Turquoise is the main shade of blue which connotates youth and communication. This would be a good colour to use on my website, because I am trying to communicate with the audience.
Homepage
I start with the housestyle of the Blue background; the logo, the banner and menu bar all being at the top. Underneath is a poster that is advertising the show New Rock Music Show. I created the poster on Adobe Fireworks. The image I used was the NRM image. I tried to take an image that had connotations of rock. I felt I did this because I found grey hoodies that had connotations of rock, and I did our make up and hair so there was connotations of rock. On the poster I drew blue boxes that contains text. The colour Blue I used again because it connotates youth, and Sweet and Sour are full of youth. The text is in a white font colour and white connotates innocence, and teenagers are innocent. The text I included was all relevant to the launch of the TV Show, I need to get across to the audience when the brand new channel begins.
Underneath is the white writing that connotates innocence. I included an introduction as a welcoming to the website. I wanted to welcome the audience and give them information to what this website has to offer. The text stand sout from the blue background and is easy to read.
Programmes on TV4U
This page informs the audience about the new programmes that are on TV4U. I again kept the housestyle going making it clear how people can navigate.
I included a video that has all the relevant information of what programmes are on TV4U and when they are on. On the video I included a piece of music by Black Eyed Peas called “I Gotta Feelin”. The song is about having a good time. That is what my TV Channel is about and that is young people having a good time in life. “I Gotta Feelin has positive connotations. The music is very upbeat and goes well with the video as the video is trying to get all the brand new talent across to the audience.
Underneath the videos is the images that represent the shows. Each image is recognisable and people can relate to the images. I tried to capture images that stuck to the typical conventions of teenagers, fashion, music and emotions. I felt I did this well, as I tried to use as many young people as I could in the images I captured. Underneath the image in the font style of elephant is the names of the shows. The reason I used he font style elephant is because it is chunky lettering, and looks fun. The font style elephant has connotations of fun because the letters are round and not too straight edge. I didn’t want the images to take up the whole of the page so I made them smaller.
Underneath the images is the different information on the shows. The first piece of information is related back to the first image of “Festival Time”. I created the heading in Adobe Fireworks. The font style is
1) When it is on
2) TV Type/genre
3) Who it stars
4) What the show is about.
I wanted people to find the information out quickly and easily.
TV4U Schedule
The housestyle continues on this page. I have kept the same background colour for consistency. At the top, underneath is the introduction to what the page is about. It allows people to make the decision on whether they have come to the right page to get the information.
Underneath the introduction is a table, this is the schedule for the first night of TV4U. The table is split into three columns:
Name of the Programme
Time
What is it about?
The first column Name of the Programme is in the font style Franklin Gothic Demi and is in White. This stands out from th Blue background and people can read the name of the show easily. The time of the show is in a light yellow. The light yellow for me connotates sun set, and all my shows are on in the evening/ night. Again the font style used is Franklin Gothic Demi. I did not want to swap amongst colours too much. In the last column in the colour blue: What is it about? I put the text in blue because all the shows I have included connotate youth with the storylines they have. Around the schedule are the images representing the shows, each near the row of information that is relevant to that show.
Pick of the Week
This page gives information on the show that should be looked out for. I wanted to inform the audience about the great talent that this new TV Channel has to offer. Under the housestyle is the poster I designed on Fireworks. The poster is advertising the show teen models. Half the poster is in dark blue and the other half is the image of my sister. In the poster is 3 stars that read “Is she the next Teen Model?” Under the image is the time of the show and what day it I son. There is also information on the show in the font style Franklin Gothic Demi. I have continued with the colour blue on the posters because it connotates youth, and as the audience can see the person in the poster is very young.
Image of TV4U Sport Show.
Image of Grammar School Road
Image of Around the World
The Scenery
Image of Teen Models
Thursday, 25 February 2010
NRM Music Show
The Pose
We are both stood in front of the camera looking straight at the camera, as if we are looking at the reader making eye contact as if to say buy this magazine. I am on the right and I am looking straight at the camera and is pulling a small cheeky smile, and I have my head buried into hers but I am not really striking a proper pose unlike my sister Hannah on the left. Hannah on the left is staring straight at the camera, and has her fingers in front of her eyes, and is pulling a pout at the reader. She has her head slanted to the side.
The Looks
From looking at other photographs on rock magazines such as Kerrang! The hairstyles on the artists a lot of the time is the same. They all have their hair cover their eyes a bit. Hannah has her fringe framed around her face and nearly covers her eyes but you can see both her deep blue eyes which are meant to hypnotise the reader. She has Black make-up which makes her eyes stand out more. She is wearing a Grey hoodie which makes her pale skin and Blonde hair stand out. She has her hood up which frames her face. I have my fringe over one of my eyes, so you can only see one of my eyes, and also my head is slanted so this just flattens my hair. You can see one of my eyes through my fringe which is staring up at the reader. I am not wearing as much dark make-up as Hannah. My hair frames my face and makes my facial features stand out. I am also wearing a grey hoodie to match my sisters as I wanted to wear something which is matching.
The Lighting
The light came from a lamp which I situated at the back of us. This did cast a slight shadow over us. The light did bounce off my hair which made my sisters hair look blonder.
Image of Family Life
Image of Festival Time
Tuesday, 16 February 2010
Planning the Website
I am in the process of planning for my new website. The new website is going to represent the new TV Channel TV4U. The audience I am aiming my website and channel at is young people aged 15-21 year olds, however, anyone who wants to be entertained and informed can go on the website or watch the TV Channel.
My website is going to have 4 pages called: The Homepage; Programmes on TV4U; TV4U Schedule; Pick of the Week. The four pages will each inform the audience about TV4U.
I have already chosen the logo I am going to use, which is the Black logo which I published earlier on in the blog.
Now I have to make the decision on what layout,background, fonts, images, information and videos I am going to use. All the images are going to be taken by me, and all the videos I use will be filmed by me.
My website, TV4U, is going to have a housestyle. A housestyle is where components of the website stay the same. The components I have decided to keep the same is the design at the top of each page. As the can see from the template of each of the pages, the logo, the banner and the menu bar stay together at the top of every page. This adds consistency to the website. The rest of the layout will change on each of the pages of my website because there will be videos, and different amounts of images.
Background
There are two types of backgrounds are Block colour backgrounds and fill effect backgrounds. From looking at existing TV websites, I noticed that the backgrounds of the existing TV websites, were block colours, and that each website used at the most one or two block colours. None of the existing TV websites used fill effects. On my website, TV4U, I will use block colours, NO fill effects.
I have looked at colours which connotate youth. Colours such as Blue,Green,Pink, Black, Purple and Orange all connotate youth
Blue connotes youth, spirituality, truth, peace, distance. A certain shade of colour called "Turquoise" is the most well known shade of Blue which symbolizes Blue. Turquoise is meant to have a soothing relaxing effect on people. Turquoise is also suppose to symbolize communication. Turquoise is a colour which I will consider using as the background because my audience is a young age group. Turquoise s suppose to symbolize youth, which is my audience My website is meant to communicate with young people, and turquoise connotes communication.
Green connotes nature, intelligence, spring, fertility, youth,environment and youth. Green sends the message across of being reborn and spring time. Green is another good colour to consider using on my website because Green also symbolizes the youthful audience I aiming my website at. Green is meant to connote intelligence. Intelligence is also associated with being youthful. I am very undecided on the colour green, as a background colour for my website because Green is seen as a dirty colour.
Pink connotates spring, gratitude, admiration, appreciation, sympathy, socialism, femininity, health, famine, love, June, joy, flirtatiousness, child like features and innocence. This is a colour I am definitely NOT considering of suing on my website. Although it connotates being youthful, the colour does not represent both males and females. The colour I use on my website needs to represent both genders. The colour Pink is too light and is not a suitable colour to use on the TV4U website.
Black is said to be a multi-dimensional colour that has the meaning classic or new. However, it connotes death, and evil. Black also connotes modernity, absence, power, sophistication,elegance, formality, elegance, mystery, wealth, style, fear, emptiness, darkness, seriousness, rebellion, conventionality, anarchism, sorrow, unity, and professionalism. I am unsure on whether to use the colour Black. Although I know from looking at existing websites, which aim at a young audience, that Black is sued to symbolize youth, I also know that Black has a lot of negatives connected to it including death. I am going to have to seriously consider whether Black is a suitable background colour for my website.
Purple in today western culture is supposed to connotate royalty and nobility. Purple also connotates wisdom, envy, creativity, spirituality, wealth, wisdom, enlightenment, flamboyance, mourning and pride. It seems that Purple connotates youth very well. But there is a problem, because the colour purple is associated a lot with being feminine. So the colour purple will not represent both genders. The colour Purple is not going to be used as the background colour.
Orange connotates energy, happiness, cheer, heat, balance, nourishment, enthusiasm, flamboyance, fire, autumn, desire and playfulness. Playfulness, and energy are all associate with being young. But I am not considering to use Orange on my website, because I feel it is far too bright for the website, however, it does symbolize youth well.
Fonts
On the website I am going to have to consider what the best font style, size, colour and shape is going to be for the writing. The colour of the font is all going to depend on the background colour. The background colour I use will have a huge impact on the font colour, size, style and shape I will use.
Information Images and Video
The Information is all going to be made up by me, All the programmes on the new TV Channel, TV4U, have been made up. The information about the programmes will have to be made up but the information will make sense.
The image is use will be taken by me. All the images will be edited to fit on to the website. The videos I use will all be filmed by me.
My website is designed by me. Everything that include on the website is going to be thought up by me and designed by me.
The website I used to get information on colours was: http://en.wikipedia.org/wiki/Color_symbolism_and_psychology#Green