Connotation
At the top in the left hand corner is the logo of the website "itv.com", this stands out to the viewers eye and they immediately know they are in the right website. Below is a menu which stretches over 2 lines. This is not as clear for the viewer, and is very hard to read. Below that is a box, which shows an image saying Football. If you click on the buttons below it which says Football, The X Factor and This Morning, you will see different images representing each of the shows. Each of the images are hyperlinks to the webpage of that particular programme. Underneath that is 3 images advertising the chance to catch up on your favourite programmes with ITV Programmes. Underneath the three images is a section dedicated to the TV Programmes "Emmerdale" there is a brief piece about Emmerdale, next to the article on Emmerdale is an article dedicated to Drama which has an image of a programme called "Gossip Girl". There are two hyperlinks which lead a viewer to the ITV Player webpage and the X factor Webpage. They stand out to the eye. Underneath the hyperlinks is what people are thinking about, which is X Factor. Underneath the comments are three boxes which sau "What's On," "Forums" and "Shows A-Z" these stand out to the eye, and make the viewer want to know more.At the very bottom of the ITV webpage is a Black and Grey Box which offers more links to different websites which come under ITV.com.
Denotation
The images used show attractive images of the different TV shows which are on offer on ITV. All the images denotate that the programmes which are shown on ITV are interesting to watch, and have colourful characters to watch. The images relate to each of the programmes shown on ITV.
The more important links like the ITV Player Links have larger images which denotate that these are the webpages which should be looked at. Especially the X Factor Hyperlink. Right in the middle of the page, is a hyperlink which says "The X Factor hot clips" this stands out most, which denotates that this is one of the webpages which should be looked at. The bigger the hyperlink the more the viewer wants to know about it, and so that particular webpage gets more views.
The dull colours denotate that this website is boring. This is very decieving and the website is quite interesting. The colours I use on my webpage need to be attractive and need to denotate that my website is not boring to look at.
The big grey box at the bottom which again gives more hyperlinks to different webpages. The grey box denotates that these sits are good but maybe not as good as other webpages. Grey represents dullness, so the grey box denotates that these websites are boring which sends out the wrong message to viewers.
Conclusion
In my opinion the ITV webpage is boring and not attractive to the eye. It sends the wrong sort of message to people. It offers plenty of hyperlinks, but the dull dark colours denotate that the websites are very dull to look at. i will not make this mistake, because I want the website to be attractive to the eye, and not be boring to look at. I want to send a message out saying that the programmes on my new TV channel are brilliant to watch.
The ITV layout is very basic, but the positive is, it is clear to the viewer which shows are on offer to watch, Unfortunately some of the fonts are too small to read so not all hyperlinks can be noticed.
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